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| Every retailer needs to understand how
online sales affect their industry and company, whether or
not they intend to create and manage their site internally
or to outsource it. The effects of meteoric growth of online
spending are impacting how customers shop. Pre-shopping activities
are changing where consumers are spending their time and money.
Towers Research has been studying the nexus between the
online and brick & mortar worlds and can help your company
navigate the rapidly changing multi-channel waters. Our research
takes you into the mindset and expectations of customers when navigating your site. |
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