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"Give a man a fish, feed him
for a day. Teach a man to fish, feed him for life". I heard this often
as a Peace Corps volunteer. What I didn't realize until years later,
was the importance of learning about why the man/woman wanted fish in
the first place. As we do with for profits companies, TRG can help
non-profits and government agencies gain insights into their
"customers" and craft policies, programs, and communications that
resonate. |
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